Packaging
The Carton of the Year honour went to the packaging for ambuja, a skin care drove from Legart Forschungsatelier. The carton is fabricated past Offsetdruckerei Schwarzach of Invercote M from Iggesund Paperboard.

The packaging for ambuja, a natural skin care drove from Legart Forschungsatelier, was the large winner at the 2015 ProCarton ECMA Awards when it was voted Carton of the Yr. The winning packaging is made of Invercote Grand 200 grand/m2 from Iggesund Paperboard and has an heady opening and closure mechanism that makes skillful employ of Invercote'south structural properties. The concept's central idea is based on an 'organic' opening according to the principles of nature – similar a fruit or blossom. The audio effect comes as a surprise and rounds off the experience perfectly – when endmost the chapeau, the product is covered with an audible click and is kept safe at the same fourth dimension. The sound of the magnetic fastener highlights the unique feeling of holding something precious in your hands, something that is both durable and sustainable. The concept offers an extremely elegant coloring scheme and perfect choreography when opening and closing – only very few packs express the value of their contents so distinctly. The focus is on aesthetics which reverberate the technological accelerate and uniqueness of the brand

The concept's key idea is based on 'organic' opening according to the principles of nature – similar a fruit or bloom. The sound effect comes as a surprise and rounds off the feel perfectly – when closing the hat, the product is covered with an audible click and is kept safe at the aforementioned time. The sound of the magnetic fastener highlights the unique feeling of holding something precious in your easily, something that is both durable and sustainable. The concept offers an extremely elegant coloring scheme and perfect choreography when opening and closing – only very few packs express the value of their contents then distinctly. The focus is on aesthetics which reflect the technological advance and uniqueness of the brand.

The jury was enthusiastic in its statement –  "This is a carton that was a joy to interact with.
Whilst the experience of the carton in-hand was lovely and smooth, here was a carton that really impressed the judges on opening as it opened with a flip summit where the rest of the pack opened beautifully and parted ways downward the corner to reveal the product. The ace was the audible 'click' sound that the pack made when airtight and the flip top closing was nearly spring-like. When several senses can exist engaged, including sound, and so that makes for a very interesting consumer pack."

The packaging was converted by the Austrian firm Offsetdruckerei Schwarzach for the brand owner
Legart Forschungsatelier. The structural design is by Herwig Bischof and Johannes Gautier. The latter also did the graphic pattern. The packaging is made of Invercote G 200 g/m2 from Iggesund Paperboard.

Packaging South asia is the cooperating media partner for drupa 2022 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

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